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mobile notaries, notary signing agents and loan closers nationwide.
Find information to help build your business, or submit an article to
share your knowledge with other notaries. Popular topics include notary
marketing, advertising, accounting, business, communication, notary networking, and technology. Join the notary forum to discuss articles or the day-to-day notary signing agent business.
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those who want to become a notary public? Helpful ideas for new
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Post to the Notaryzine Blog
Want to voice your opinion? Log in and post to the Notaryzine Blog.
Here's your opportunity to editorialize with a commentary on anything
and everything. Keep in mind, however, that your name will be attached
to the post, and title companies, lenders and signing companies may
read your comments. Once it's out there in cyberland and indexed in
search engine databases, you can't take it back!
You may wonder why you should post to other web locations if you’re
already in several good online directories. To start, the Internet is like a huge haystack and you can post more "needles in the haystack" to help potential customers find you. If you're serious about building your business, take advantage of posting to other websites.
You may wonder why you should post to other web locations if you’re
already in several good directories, but think how directories work. A
visitor lands on the directory’s homepage, does a search and receives a
list (possibly a long list!) of notaries. Some directories offer
“premium placement” if you pay premium fees ($$$!), but, even with the
extra cost, there’s no guarantee you’ll be the one chosen from that
list. No matter which directory you’re in, there may be
instant competition in search results. If you’re serious about your
business, you can invest a little time to help potential customers find
you without paying additional fees. Remember, having more “needles in
the Internet haystack” increases your odds of being found… Or, like
many other notaries who read this article, you can remain passive and
hope for the best.
Important: Do not post your email address on these free sites.
Unscrupulous companies scan them for email addresses to use in spamming.
Craigslist.com — Here’s one
popular website where you can place an ad for free that can send
traffic directly to your page and bypass the competition. You may find
other notaries in your area advertising in Craigslist, but you probably
won’t find more than one or two, if any, who have a live link to
another web location. Having that link makes you look more professional
and lets potential customers learn more about you. It gives you an
edge.
Visit Craigslist.com and look for your city in the list on the right side.
If you find your city, click on it. Or select the city nearest you.
Select “post to classifieds” in the upper left corner.
Select “services offered,” then “legal services.”
Post title - this is the headline for your ad. Be sure to include
your service in the title, notary public, mobile notary, loan signing
agent, etc.
Post description - this is the body of your ad. Repeat your
services and add others not in the title. Include other info: your
service area, days/hours available, fees, experience, bilingual, and so
on. Contact info, of course, your phone and your web address. Include
the complete web address, such as:
http://www.GoGetNotary.com/Get/Sharon or it won’t be a live link.
Enter your email address so CraigsList can confirm your ad.
Decide whether you want your email
displayed as the reply-to,
anonymous and emails will be relayed to you,
do not show any email address.
Decide if it’s okay for others to contact you about other
subjects. Leave blank if you don’t want to receive solicitations from
salespeople.
Select “continue.”
Review your ad for accuracy and enter the 5-letter verification
word. Select “continue” if it’s okay or “edit” if you want to make
changes.
Review terms of use, and select “accept” - if you accept.
Check your email. You’ll receive a confirmation. Click on the web
link to confirm, then select “publish,” “edit” or “delete” depending on
whether you’re ready to post or want to edit your information.
The expiration date of your ad will depend on the size of the city
you’re in. Mark your calendar and rerun your ad. It will be easier and
faster each time you post, and it’s worth the few minutes it takes to
keep it going.
You can find lots of places to post free classified ads, such as USFreeAds.com, INetGiant.com, and BackPage.com.
A Google search for “free classified ads” will give you pages of
websites where you can post more “needles” to help customers find you.
Don’t forget to ask customers how they found you so you know which
efforts are working.
As usual, Sharon is spot-on about marketing matters. She has the knowledge and experience about her musings and best of all, she SHARES!! This is a gem.
Marketing is one of the easiest (and most instantly gratifying) things you can do for your business.
Every time I read one of her articles I am impressed. Sign up to advertise yourself with www.gogetnotary.com and you will dramatically increase your chance of being hired as a notary/loan-signer.
Her advice would help almost any person looking to get hired in any industry.
“I'd always had a childhood ambition to go into the investment capital business, and spent twenty-odd years in it. But the thought of spending the second half of my career in the same business was boring, so I looked around for other opportunities.”
