|
You will often find that many people confuse marketing with
advertising or vice versa. While both components are important they are
very different. Knowing the difference and doing your market research
can put your company on the path to substantial growth.
Let's
start off by reviewing the formal definitions of each and then I'll go
into the explanation of how marketing and advertising differ from one
another:
Advertising: The paid, public, non-personal
announcement of a persuasive message by an identified sponsor; the
non-personal presentation or promotion by a firm of its products to its
existing and potential customers.
Marketing: The
systematic planning, implementation and control of a mix of business
activities intended to bring together buyers and sellers for the
mutually advantageous exchange or transfer of products.
|
