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You have a marketing plan and you are listing yourself (or your site) on various search engines, listing sites, resources pages, membership sites, etc. Beware, however, that not all internet marketing sites are created equal.
How do you know where you'll get the best "bang for your buck"? Could some sites be bad for your business? How will you know?
While there are no blanket right or wrong answers, because each business is different, there are ways to research the options to make an informed decision. It's not as difficult as one may think, either.
Listing on search engines is a pretty safe bet. Yellow page listings are also a good way to market your services. Beware of sites that promote advertising more than listings, however. If there is an option for a paid listing vs. a free listing, you should opt for the paid listing if you can include the fee in your budget. You'll get better placement and more return on your investment (ROI) as a general rule.
Listing, membership or directory sites are a different animal. It may not always be in your business's best interest to be on every site available. For example, conduct a search on your name or the name of your business (add the keyword notary for more relevant results). Look closely at the results. Perform the same search on another notary's name and view those results. You'll see some notaries listed in many places, but are they the only listing in the results?
If, when you click on a results link, you see multiple listings displayed and have to scroll down for the listing you were anticipating, is that the best use of advertising budget funds? Is an outsider looking for a notary going to scroll down or are they going to get distracted and click on the first link shown? What would you do?
Research how your advertising dollars are best spent for your business. Review your results at least once a year. Try different combinations to maximize exposure and ROI.
Author: Melissa S. Haley, http://ctnotary.home.att.net Certified Notary Signing Agent
Views: 319
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