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Notaryzine.org brings you the latest articles for notaries public, mobile notaries, notary signing agents and loan closers nationwide. Find information to help build your business, or submit an article to share your knowledge with other notaries. Popular topics include notary marketing, advertising, accounting, business, communication, notary networking, and technology. Join the notary forum to discuss articles or the day-to-day notary signing agent business.

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Business
  • Branding  ( 2 items )

    The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

    Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

    The objectives that a good brand will achieve include:

    • Deliver the message clearly
    • Confirms your credibility
    • Connects your target prospects emotionally
    • Motivates the buyer
    • Concrete User Loyalty

    To succeed in branding you must understand the needs and wants of your customers and prospects.

  • Identity Theft  ( 1 items )
    As a Signing Agent, we have the responsibility of protecting the information of every clients' information. We have access to all of their private information. The type of information that under no circumstance would we share about ourselves to just anyone. The type of information that could be used for Identity Theft.
    • How well do you protect the borrowers information?
    • What do you do with a borrower's documents when you have a No Sign, No Show or when you have been sent the wrong documents to print?
    • What information about the signer do you put in your Notary Journal?
    • How well do you protect your Notary Journal?
    • If someone were to steal your Notary Journal, what must you do?
    • If you keep all your PDF files on your computer and your computer were to be stolen?
    • Have you taken every safety precaution to protect and defend your clients against Identity Theft?
    These and many more questions need to be asked and answered.
  • Business: General  ( 8 items )
  • Business Plan  ( 1 items )
  • Entrepreneurialism  ( 3 items )
  • Ethics  ( 1 items )
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